The PESO Model in PR: Paid, Earned, Shared

peso4dPESO definition: 1. the standard unit of money used in Argentina, Mexico, and some other countries 2. the standard…. Learn more.The acronym PESO refers to paid, earned, shared, and owned (media).Gini Dietrich first used the term in her 2014 PR book Spin Sucks which advocated for honest and open communications within public relations.. The whole idea behind